An event turned into a record.

Transalp36 Campaign
Focus Bikes – 2017

The brand new RAVEN2 is the ultimate endurance e-mountain bike. It's built to ride further and faster than any other bike. It's built to break records.

That’s why we gave two pro riders an impossible challenge. Ride the legendary TransAlp in record time. Usually it takes 5 to 7 days. They had to do it in just 36 hours! Non stop.

Visit online ︎

For this project we’ve created a website where you could live-track the bikers on their journey. They posted bits of content about their trip on this timeline.

Part of Dentsu Aegis Network