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Fietsenwinkel – 2019

The new Fietsenwinkel.nl moves away from the brand’s past hard discounter image: the growing popularity of e-bikes, the changing service demand and the rise of lease bikes asked for a new Fietsenwinkel.nl. With the new positioning we combine the advantages of a webshop with the quality experience of a specialist store. The new brand identity gives the brand a qualitative and personal touch, and the matching brand film stimulates all of the Netherlands to get out there and make the most of their bike.












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