A phenomenon turned into an action figure.

Keep up with The Hovering Art Director
Adobe – 2017

Adobe Stock is pretty much the same as any other stock. Except, it’s embedded in Photoshop so designers can work faster. Why would they care? Because the biggest barrier in delivering highly creative output is the combination of time pressure from ridiculous deadlines and perfectionist art directors slowing down the creative process. From now on, designers can finally keep up with their most intrusive coworkers: The Hovering Art Director.

The campaign was introduced with a film, followed up with webinars and tutorials showing designers what Adobe Stock can do. And an online activation where they could win the ultimate designer toy: The Talking Hovering Art Director Action Figure.

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