Laten we gaan
ANWB – 2016

For almost a century, ANWB is best known as the Dutch road assistance. However, over the years they've grown to provide much more services. From holidays and insurances to backpacks and maps, ANWB has become more than ‘a little yellow van’ that fixes your tires.

Our campaign moves away from the cliche image of broken down cars on the side of the road, and focuses on all the beauty we encounter along the way. And the services that make that possible.

ANWB - Onderweg

ANWB - Vakantie

ANWB - Eropuit

Part of Dentsu Aegis Netherlands